Press release - 18, March 2008

The Mondial Spa & Beauté strengthens its position

The third edition of The Mondial Spa & Beauté trade show, dedicated to professionals in the Wellness, Beauty, Cosmetics, and Spa industries, was held on March 8, 9, and 10th in Paris at the Palais des Congrès. There was a general agreement from all of the participants that in several ways it was an unprecedented success.

Attendance up

Nearly 400 different brands were represented at this year’s Mondial Spa & Beauté, to introduce their products, their latest innovations, and to establish fruitful relationships with the numerous visitors to the trade show. Their numbers were about 12,000 (11,870 to be exact), a few hundred more than the previous year: and more importantly, there was a significant increase in the frequentation in attendance over the three days, where the majority returned for two or the three complete days of the event.

This attendance was not only up numerically, but also in a qualitative aspect. In effect, to the great satisfaction of the many exhibitors, the Mondial Spa & Beauté is now more than ever characterized by visitors composed of the true developmental leaders: Spa managers, Beauty Institute owners, Hotel Groups, and business entrepreneurs.

A rich conference program

Two simultaneous conference cycles were offered to the trade show participants. Numerous (almost 50) and diverse in terms of thematic content, multi-national origin of the guest speakers, and bilingual in format (in English and French), these free conferences appealed to a wide audience.

The Spa conferences covered the latest trends in the Day Spa domain as well as the current innovations in the Resort Spa, the important role marketing holds in project development, and the limits and challenges involved in the other sectors of the Spa world that are dedicated to Wellness (Beauty Institutions and Medicine, in particular).

The Beauty conferences included the latest original techniques in body treatments with demonstrations (body envelopments for pregnant women, Brazilian Slimming body wraps, African Vunkuwa massage, Vata Muri Abyangam massage, and Mana massage…). Make-up and body painting was highlighted in the multiple performances, competitions, and runway shows that lit up the crowded halls at the Palais des Congrès.

They were also proud to host Madame Régine Ferrère, General Delegate of the CNEP (Confédération Nationale de l'Esthétique et de la Parfumerie), who came to present the newly reformed French Esthetics education curriculum (CAP, BP, Bac Pro and BTS Esthétique) which will be in effect the start of the next school year, and who shared the results of the monumental Wellness and Beauty Market Study realized by CREDOC. This broad study initiated by the CNEP and carried out in partnership with OPCALIA, set out to define the current and future contours of supply and demand in France and abroad. The challenges and future opportunities were brilliantly explained for optimizing future preparation and expectations of all professionals in the Beauty and Wellness industries.

A promising success

On March 8, 9, and 10th, the Mondial Spa & Beauté was an outstanding success appreciated by Wellness, Beauty, Cosmetic, and Spa professionals due to the organizational professionalism of all the participants involved: the exhibitors with the promotion of their equipment, products, and innovative know-how, the visitors seeking advice and discovery, and the guest speakers chosen for their diversity and depth of knowledge. Among them, we can site Madame Magdeleine Mondoloni and Madame Régine Ferrère, President and CEO of the CNEP, Alain Masazza, International Director of the Sofitel Spa (Accor group), Doctor Eric Light, President of the International Medical Spa Association, Erwan Madec, Director of Thalgo Spa Management, or Adriana Karembeu, Creator of the AKD skincare brand, who illuminated the trade show with her presence.

There is no doubt that the third edition of the Mondial Spa & Beauté made an impression on all of those who attended this remarkable event. The next edition will be held on March 14, 15, and 16th, 2009.