Spa conferences

2012 Spa conferences program

Mondial Spa & Beauté - Room PASSY - 3-5 March 2012 / Paris, Palais des Congrès

• Saturday 3 March 2012
• Sunday 4 March 2012
• Monday 5 March 2012

Spa & Cosmetics (10.45 – 13.30)

10.45 - 11.30 Round table talk

How to choose between manual care and care using equipment?

With Kateryna Tryfonova, Director of development at Cap Actuel,
Jean-Marie Pierrone, President and Founder of Cap Actuel,
Yasmina Zerroug, Founder of Charme d’Orient,
Jocelyne Guerrier, Care Training Manager at Dr. Pierre Ricaud
Et Luigi Palmesino, President of Reneve
Moderator: Caroline Marcoux, Spa Consultant Coach Omnium & Spa

J. Guerrier

L. Palmesino

C. Marcoux

Does purely manual care and care with equipment generate the same results? Do they provide the same wellness for clients of the spa? What are the customer trends? What are the advantages and disadvantages of these two approaches? How to choose? Is there a choice to be made?

11.45 - 12.30 Round table talk

Creating your own brand of cosmetic: value-added for a spa?

With Mireille Barreau, Spa consultant and founder of Resourcea,
Bertrand Thiery, CEO of Thémaé
And Laurence Huck, Physio-beautician and Creator of DermoVitalia®
Moderator: Barbara Buffet, Consultant and Trainer

M. Barreau

B. Thiery

L. Huck

B. Buffet

Creating your own brand of cosmetics, directly related to the concept, identity, and values of the spa is generally a strategic choice to mark yourself out from the competition. However, it does not allow you to rely on the reputation, marketing, financial and human resources of a recognised cosmetics brand. Does the creation of your own brand represent real value-added for the spa?

12.45 - 13.30 Round table talk

How to develop the sale of products?

With Cyril Carratt President of Dixisoft,
Laurent Valegeas, Sothys Sales Director,
Nathalie Cariou, Coach and Founder of Clefs de la réussite,
Vania Zaccaro and Fabrice Turco, interior architects, and Founders of Atelier 215 and the Zaccaro agency
Moderator: Barbara Buffet, Consultant and Trainer

L. Valegeas

N. Cariou

B. Buffet

Constituting a source of profit of particular interest, the sale of products can increase the profitability of a spa. However this represents, on average, only 20% of turnover. From staff training to sales promotion, taking in the layout of the retail space on the way, professionals will give their best tips for maximising product sales.

Russia's wellness market – Part One (13.40 – 14.40)

In partnership with the Spa & Wellness International Council (SWIC)

13.40 - 13.55 Conference

Cellular detoxifying care: a revolutionary treatment for spas

By Elena Bogacheva, President of the Spa & Wellness International Council (SWIC), a member of the ISPA association, Director of Spa Priori LLC

E. Bogacheva

Especially popular with spa clients, detox treatments and care are emerging as a major trend in wellness. Developed by Russian scientists, the cellular detoxifying method (Endoecological Detoxification) offers visible and lasting results, and applies perfectly to the spa environment.

13.55 - 14.10 Conference

Why introduce holistic wellness diagnostics in your spa?

By Alla Sokolova, Manager of the Amber Spa (Latvia)

A. Sokolova

Discover how wellness diagnostics improve health in a multi-disciplinary approach, taking into consideration individual characteristics of each client, providing specific recommendations on nutrition, technical movements, and preventative treatments

14.10 - 14.40 Conference

Slavic spa: a source of inspiration for Europe

By Andrey Syrchenko, Director of the International Spa School

A. Syrchenko

Most of the treatments offered in Russian spas are based on the wellness traditions of Slavic culture. In order to adapt this ancestral know-how to today's market, a business plan was specifically created in Russia. Easily tailored, this approach could prove to be an inspiration for many European spas.

Spa & Design (14.45 – 17.30)

14.45 - 15.30 Round table talk

Is wellness also achieved by architecture and decor?

With Raphael Benbassa, Manager Director of Dalcan Design Emotional,
Edouard Clere, Scentis Sales Manager,
Philippe Lepron, Co-founder Moving Design
And Marie-Pierre Martin, Architect MPMC Design
Moderator: Caroline Marcoux, Spa Consultant Coach Omnium & Spa

P. Lepron

C. Marcoux

Although the architecture and decor are important contributors to a spa's image, do they also participate to the clients' wellness? How to use new technologies to make the spa a multi-sensory space?

15.45 - 16.30 Round table talk

The spa under "close scrutiny"

With Géraud Dorchies, Engeneer
And Didier Knoll, Architect
Moderator: Caroline Marcoux, Spa Consultant Coach Omnium & Spa

C. Marcoux

How to be in compliance with the standards of hygiene and accessibility? What DASS regulations must be met? How to guarantee safety in the spa (choice of materials, emergency exits, fire standards etc.)? Many essential questions which must be answered when designing the spa and which will be discussed during this conference.

17.15 - 18.00 Round table talk

Spa facilities: 2011/2012 Innovations

With Pascal Pourtier, Massothermie Sales Director,
René-Claude Belleguic, Waterbike Sales Director
And Marc Boutet, Director of Ergoline France
Moderator: Caroline Marcoux, Spa Consultant Coach Omnium & Spa

15.00 - 16.00 Conference

Meeting with Frédéric Lefebvre, Secretary of State for industry, Smal and Medium sized Businesses, Trade and Crafts, and debate on beauty and well-being sectors in the tourist (policy) in France.

F. Lefebvre

Thanks for the actions led by the CNEP and to all players of the beauty and well-being field which since 2010 work to improve the competitiveness of the companies of the branch with, in particular the new BTS (a two-year technical degree) and the implementation of the Standard AFNOR (French National Organization For Standardization), beauty and well-being professions were identified as participating in the development of territories. Therefore, they should integrate the 2020 tourism plan concerning the part "tourism" of well-being.

Spa & Training (10.45 – 13.30)

10.45 - 11.30 Round table talk

The spa, a sector which is organising itself: overview of the labels and professional associations

With Elena Bogacheva, President of the Spa & Wellness International Council (SWIC),
Aldina Duarte, President of Spa’A,
Christophe Gatteau, Director of Label Spas de France,
Gilles de Frémicourt, Secretary of Syndicat Professionnel des Activités du Spa (SPAS)
And Jean-Éric Knecht, member of International Spa Association (ISpa)
Moderator: Caroline Marcoux, Spa Consultant Coach Omnium & Spa

E. Bogacheva

A. Duarte

C. Gatteau

G. de Frémicourt

J.-É. Knecht

C. Marcoux

11.45 - 12.30 Round table talk

Spa clients: how to handle difficult situations?

With Elya Boutin, Sales Director of the PBA School,
Régine Ferrère, President of the Confédération Nationale de l’Esthétique Parfumerie (CNEP),
Sandra Fourre, Trainer at Tip Touch
And Carole Wininger, Chief operating officer of Cinq Mondes
Moderator: Barbara Buffet, Consultant and Trainer

E. Boutin

R. Ferrère

S. Fourre

C. Wininger

B. Buffet

12.45 - 13.30 Round table talk

Management: the art of motivating one's team

With Elena Bogacheva, President of the Spa & Wellness International Council (SWIC), Director of Spa Priori LLC,
Stéphane Auger, NLP Master Practitioner and Founder of PNL Attitude
And Alain Boisvert, Coach and Corporate trainer,
Moderator: Barbara Buffet, Consultant and Trainer

E. Bogacheva

S. Auger

A. Boisvert

B. Buffet

From the Latin "movere" meaning move, motivation expresses the idea of a movement or action. Communicated by the manager, motivation is somehow the source of energy that will push the team into acting and excelling themselves. How do you identify the sources of motivation for each of your employees? How do you maintain or develop collective and individual motivation? What is the impact of your employees' motivation on your clients?

Russia's wellness market – Part Two (13.40 – 14.40)

In partnership with the Spa & Wellness International Council (SWIC)

13.40 - 14.10 Conference

S. Shuruht

A new concept: the intelligent spa By Serguei Shuruht, Director of the Spas Tibet (Moscow)

14.10 - 14.40 Conference

Antioxidants: a new use in spas and balneotherapy

By Ekaterina Ivanova, Head Doctor of the rehabilitation centre in the Moscow region

E. Ivanova

Head Doctor of the rehabilitation centre in the Moscow region, a partner of Spa & Beauty Russia, Ekaterina Ivanova has developed a Russian patent for the new use of antioxidants for spa treatment and balneotherapy.

Workshops (14.45 – 17.30)

14.45 - 15.30 Workshop

Reception: a service that should not be overlooked

By Mireille Barreau, Spa consultant and Founder of Resourcea

M. Barreau

Constituting two essential tools to build customer loyalty and increase the reputation of a spa, reception procedures and training of reception staff are too often overlooked. Aiming to improve the quality of service in the wellness centres, this interactive workshop will provide concrete answers to the challenges you face: establishing procedures for effective reception, using this technique for boosting the making of appointments, etc.

15.45 - 16.30 Workshop

Better service for improved retention

By Stéphane Auger, NLP Master Practitioner and Founder of PNL Attitude

16.45 - 17.30 Workshop

Interpersonal skills in spas

By Elena Bogacheva, President of Spa & Wellness International Council (SWIC), Director of Spa Priori LLC and member of the ISPA

E. Bogacheva

What interpersonal skills are needed in a spa? How to optimise your communication skills, knowing that during a verbal exchange, your interlocutor is mainly sensitive to your non-verbal communication, and then your tone and manner of speaking and not the choice of your words*? * Professor of Psychology at the University of California, Albert Mehrabian found that the individual is 55% sensitive to non-verbal communication, 38% sensitive to the tone and manner of speaking and 7% sensitive to the choice of words.

National Spa Forum

Important
To attend the National Spa Forum, please subscribe by email to: forum@msbparis.com
(please mention your name, company and position).

9h30 - 10.20 Round table talk

Spa Trends: Towards a profitable business model

With Isabelle Norman, Founder of After The Rain,
Alain Brunier, Founder of LBA
And Marc Crozet, Spa Asian Villa Operator
Moderators: Olivier Petit, In Extenso Associate
And Siska von Saxenburg, co-founder of guidespa.com and proguidespa.com

S. von Saxenburg

After a phase of rapid development, the spa market today is tending to become more structured and to segment. Once the preserve of wealthy clients, spa centres are now opening up to a wider public and are becoming accessible to the large majority of people. What trends should you use to optimise the profitability of your centre? What are the limits of this opening up of the client base? How can you adapt supply to demand? How can you anticipate expectations and attract over the long-term a client base that is changeable by nature? Analyses and first-hand accounts.

10.30 - 11.20 Round table talk

Concours National du Spa 2012: what trends can be seen from the clients' vote?

With Olivier Petit, In Extenso Associate,
Charles Bourdin, Founder of Trophées Clients (clients awards)
And Nathalie Poiroux, Training Director of Cinq Mondes
Moderator: Gersende Merigot de Treigny, Project Manager of Concours National du Spa at Qualitelis

C. Bourdin

G. Merigot de Treigny

As part of the clients' spa awards, spa practitioners invited their clients to assess the quality of their services using the Qualitelis tool. This on-line satisfaction survey allows customers to evaluate the spa participant on many criteria: quality of reception, quality of care, design of the spa, quality/price ratio etc. In addition to rewarding the best spas, mass participation by clients also allows Qualitelis to identify consumer expectations and to track consumption patterns.

11.30 - 12.20 Round table talk

Social networks and e-reputation: what are the challenges for a spa?

With Nelly Fhima, Director of Post & Buzz agency,
David Robin, Director of WebCom agency
And Sylvain Lejeune, Director of the Domaine d’Orvault-Quintessia
Moderator: Hervé Colly, Director of ADN Informatique

N. Fhima

D. Robin

S. Lejeune

H. Colly

Given the enthusiasm of consumers for social networking and Web 2.0, it is becoming essential for spas to take into account these new models of information sharing. What is the impact of these new media on the behaviour of regular spa users? Is there a measurable impact in terms of bookings for this type of facility? Are social networks an expense or a new revenue lever?