2010 Spa conferences program
Mondial Spa & Beauté - 13-15 March 2010 / Paris, Palais des Congrès
Saturday morning 13th March 2010: Spa & concept
Moderator: Siska von Saxenburg
10.30 am - 10.55 am Conference
Strengthen your concept
By Siska Von Saxenburg – Author of « l’ABC du Spa », co-founder of guidespa.com et proguidespa.com
How to be sure to have a solid concept? It’s not enough to have an idea of treatment care and service to ensure the success of your company. But you still have to know how to elaborate efficiently your concept. Nevertheless, few entrepreneurs know about the notion of concept and above all they don’t know how to carry it out.
11.00 am - 11.50 am Round table
The best hits concept
With Joelle Guillemot – Creator of Omnisens
|Thanks to her solid experience in marketing, communication and event organisation within the beauty, wellness and spa sector, Barbara Buffet will head the round tables to be held on Saturday afternoon 13th March. The theme to be developed will be “Spa and better living”. Promising meetings whose objectives is to encourage information exchanges and opinions between actors of the spa market.|
02.30 pm - 03.15 pm Round table
|M. Barreau||J.-L. Poiroux||Nowadays, a spa has to be a profit centre and not only a place reflecting an image? The market study is then a necessary step to start any project. The aim is to avoid investment or choices that could penalize the company. What do we have to take into consideration before starting? What are the trends to follow in terms of cares or equipments?|
03.20 pm - 04.05 pm Round table
Spas claiming for an organic-responsible behaviour are in the trend. Some use this argument as central point of their project. How to integrate at best problems of sustainable development in a company? What are the specificities, constraints, advantages of these new spas?
04.10 pm - 04.55 pm Round table
The word “well-being” is often used in the communication tools and is gradually replaced by « better living ». Detox cares and therapy are now part of the trend and can be associated with organic-responsible notion. What can we expect from a Detox treatment?
05.00 pm - 05.25 pm Round table
After phases of research, well being maintaining, the clientele of the spa is now in search of a better-living. It implies an optimal spa environment but also proposals of new provisions. But the selection of treatment cares in perfect adequacy with the needs of the clientele is not that easy. During his conference, Patrick Visier will bring keys to answer to this double problematic.
05.30 pm - 06.30 pm Round table
|E. Dordor||What do we mean by medical spa? How does this concept is about to evolve including on a legal point of view? What are the profile and expectations of the clientele? Does a medical spa have to be managed on a different way as hotel spa or day spa? How to get profit from medical spa? So many questions that experienced professionals will bring concrete answers.|
|Sunday 14th of March 2010||Back to top|
10.30 am - 11.10 am Round table
|I. Charrier||A. Duarte||In May 2009, the SPA-A association was launching a national project “Spa Quality Charter”. Sixty professionals, five expertise fields (directors, spa managers, brands, consultants/architects/manufacturers, and institutions/schools) have participated in this project. Real professional benchmark tool, the “Spa Quality Charter” will be released from the first semester 2010. On the occasion of the 5th Mondial Spa & Beauté, the SPA-A association will present all details.|
11.15 am - 11.55 am Round table
|G. Ortega||K. Schaffhauser||In December 2009, SPA-A Association has created a think tank on the role of a spa manager, key stone of each spa project. This workshop composed of ten persons: day spa, hotel, hydrotherapy centre managers and other experts of the sector (schools, consultants).|
12.00 pm - 12.40 pm Conference
An overview of the gift sets market to better understand how it works. How to increase turnover and visibility without any cost? How to be supported by an important actor of this market?
12.45 pm - 01.30 pm Conference
|J.-E. Knech||In France, the spa market is composed for 70 % of hotel spa and 80 % in other countries (sources KPMG and ISPA). Several Hotel spa management structure format exist and allow personalizing precisely the Human Resources and material management to obtain profitability. The relevant analysis of the spa physical structure allows adapting operational systems. The employees’ level of qualifications managing practical team is of crucial significance. The convergent and divergent management systems, Yield Hotel Management methods adapted to spa will be also dissected and debated to share competences, for a positive and concrete evolution of the balance sheet and market.|
02.30 pm - 03.30 pm Round table
Obsession of all managers: Optimize your Average Occupancy Rate. A sole mistake in the schedule definition and the whole boat is sinking. By the way, do you know how to calculate your Average Occupancy Rate? A conference that could change your balance sheet to come…
03.50 pm - 04.40 pm Round table
The idea to own its signature treatment care is quite seducing… But you still have to get the right people to do it! Plagiarism and copies are common places as well as botched work, and some creators are more than unusual. In any case, you have to check if your spa needs it or not.
04.50 pm - 05.40 pm Round table
Today, being on internet is not enough. And the abstruse language of specialists, from web master, sophisticated web agency is not always helpful. Nevertheless, internet allows developing its brand, offer visibility to gain new clients. Detailed review of the new ways to use web depending on almost nobody!
05.50 pm - 06.30 pm Round table
Despite the race towards abundance of equipments and articles in the magazines, if spa is not luxury, it is premium. But a gap between promise and reality can be catastrophic. How to communicate on different kind of spa model without any mistake?
|Monday 15th of March 2010||Back to top|
Monday 16th of March 2009 will showcase a sole day of Spa & Beauty conferences.
9.30 am - 10.10 am Conference
|V. Pretti||Used by Eastern women for 4000 years, waxing is now the first beauty gesture done by women worldwide. By elaborating a 100% natural caramel, easy and pleasant to use, Valérie Pretti makes from waxing a full-fledged treatment care. After having presented advantages of this product, she will reveal how this waxing technique meets with the most demanding women requirement and increases the number of clients and turnover.|
10.15 am - 10.55 am Demo
|G. Le Corre||D. Paré||Particularly efficient to reduce muscles tensions and soften joints as well as improve blood circulation, the Swedish massage enables, depending on intensity and rhythms, to adapt the massage to the specific need of the clients (relaxation, toxins purification, toning up)… Trained in Quebec to perform this technique, Gaëlle le Corre and Daniel Paré, both massage therapists will make a demo enriched of technical and postural advice facilitating massage practices.|
11.00 am - 11.55 am Conference
|D. Antichi||How to deal with the crisis? Why the management of a company is linked to the analysis of its bank account movements? From which marketing ideas can we make the most of to secure the loyalty of your clients and increase the turnover of your company? Why self esteem has to be considered as a factor of success? So many questions that Davide Antichi will answer during his intervention.|
12.00 pm - 12.45 pm Demo
Headed by Maître Thomas Peh, from the Shiatsu School of Singapour, Alexis Brua has studied and practiced the tuina among multiple techniques of massages like the shiatsu, the ama… With fifteen years of spa and sportive experience behind him, he exploits his knowledge and develops his own technique named Souma. Presentation of this innovative and unusual method set around three notions: line, movement, and breathing.
01.45 pm - 02.30 pm Demo
Phytologist herborist, Michèle Cros shares with beauticians the desire to offer every woman exceptional treatment cares. In 1994, her perfect knowledge of the vegetal world allow her to create a brand new generation of fluid cosmetics elaborated from vegetal oils, essential oils and plants soaking. For an optimal result, Michèle Cros elaborates specific treatment protocols inspired from ancestral know-how using herbal infusion. Originality, efficiency, technicality will be the key words of this demo.
*Simple: Term for the whole variety of medical plants
02.35 pm - 03.20 pm Conference
The best understanding of the brain mechanism has allowed the progressive evolution of the communication techniques, from the basic « know-how » to « know how to be ». Today, we can go further thanks to the “know-understand », or how to understand the deep emotional mechanism of your interlocutor.
The consequences are major and from daily interest, particularly in the field of stress management and/or painful sensations.
03.25 pm - 04.10 pm Demo
Created in 1985 with Aïda Carange, famous French head of make-up artists for the cinema and now directed by Jean-Robert Mouillet, the Institut Technique du Maquillage prepares the students to be make-up artists for the cinema, fashion, TV, special effects, live shows (dance, opera, theatre...). Within the nail and make-up show, ITM team will make an on stage make-up demo.
04.15 pm AWARD CEREMONY
Show, award announcement and ceremony of the Glam’ Rock Make-up contest organised within the Nails and Make-up Journées.
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2013 Beauty Conferences -
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Journées de l'Ongle et du Maquillage (Nails & Make-Up Show)
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