Spa conferences

2010 Spa conferences program

Mondial Spa & Beauté - 13-15 March 2010 / Paris, Palais des Congrès

• Saturday 13th of March 2010
• Sunday 14th of March 2010
• Monday 15th of March 2010

Saturday morning 13th March 2010: Spa & concept

Moderator: Siska von Saxenburg

Author of “ABC du Spa”, co-founder of guidespa.com and proguidespa.com, Siska von Saxenburg knows all facets of the spa universe. She will give the tone of the round tables “Spa & concept” and “Spa & profitability”, during which the best French and International experts will share their analysis and experiences.

10.30 am - 10.55 am Conference

Strengthen your concept

By Siska Von Saxenburg – Author of « l’ABC du Spa », co-founder of guidespa.com et proguidespa.com

How to be sure to have a solid concept? It’s not enough to have an idea of treatment care and service to ensure the success of your company. But you still have to know how to elaborate efficiently your concept. Nevertheless, few entrepreneurs know about the notion of concept and above all they don’t know how to carry it out.

11.00 am - 11.50 am Round table

The best hits concept

With Joelle Guillemot – Creator of Omnisens
Floriane Chatron – Creator of Aquaflores
Edouard Dordor – General Director of Dermalogica
And Fatia Romeu – Owner of Paradis d'une femme spas

All spas are not the same. Hopefully, some inventive creators are able to propose quaint concepts… And live on it quite comfortably. Quick review of the worldwide trends generally and French one specifically!

11.55 am - 12.30 pm Round table

Outdoor spa: When camp sites are getting involved in

With Gilles Lebrun – Founder of Akwa Ineo
Marie Le Saux – Creator of spa Le Ranolien
And Luc Bulayet – Creator of spa Le Sylvamar

Did you say down market campsite spa? Go get rid of your clichés : When outdoor tourism starts being interested in the spa market, it is not for fun and massive investments in equipment and partner brands are being done.

12.40 pm - 01.30 pm Round table

Going against the trend: A factor of success?

With Sophie Andrieu – Creator of Confidenciel, first watsu in Paris
Karima Lasfar – Founder of O'Kari, high-range spa-hammam
Lihn Tran – Creator of B Zen Spa
With Thomas Debeurre – General Secretary of the French Federation of Relaxing traditional massage, creating a spa

They have followed a line, without repeating the existing models… Discover the crossed experiences of entrepreneurs that have explored new grounds: avant-gardes organic spa, sweet cosmetics, retreat and “detox”, campsite spas, airport wellness areas… After experiencing tough beginnings, they now ignore the crisis.

Saturday afternoon 13th march 2010: Spa & better living

Moderator: Barbara Buffet

Thanks to her solid experience in marketing, communication and event organisation within the beauty, wellness and spa sector, Barbara Buffet will head the round tables to be held on Saturday afternoon 13th March. The theme to be developed will be “Spa and better living”. Promising meetings whose objectives is to encourage information exchanges and opinions between actors of the spa market.

02.30 pm - 03.15 pm Round table

Market study, or how to start on solid ground?

With Mireille Barreau – Spa Consultant, founder of Ressourcea
Pascale Brousse – Founder and Director of Trendsourcing
And Jean-Louis Poiroux – Founder and Director of Cinq Mondes

M. Barreau

J.-L. Poiroux

Nowadays, a spa has to be a profit centre and not only a place reflecting an image? The market study is then a necessary step to start any project. The aim is to avoid investment or choices that could penalize the company. What do we have to take into consideration before starting? What are the trends to follow in terms of cares or equipments?

03.20 pm - 04.05 pm Round table

Integrate organic and sustainable development in the spas

With Valérie Parenty – Director Conseil of Saguez & Partners
Anaïs Parenteau – Development Director of Saguez & Partners
Carine Spengler – Director of IO Soin de Soi médi-spa (Suisse)
And Olivier Baux – Nature, aroma, manual techniques practitioner and trainer « La French-Touch des soins 3 Corps »

Spas claiming for an organic-responsible behaviour are in the trend. Some use this argument as central point of their project. How to integrate at best problems of sustainable development in a company? What are the specificities, constraints, advantages of these new spas?

04.10 pm - 04.55 pm Round table

Detox treatment cares: Awareness of consumers?

With Olivier Baux – Nature, aroma practitioner
Catherine Marin – Consultant and creator of face and body cares
And Jean-Pierre Marois – Creator of the concept Détox de l’hôtel Gabriel, Paris XI

The word “well-being” is often used in the communication tools and is gradually replaced by « better living ». Detox cares and therapy are now part of the trend and can be associated with organic-responsible notion. What can we expect from a Detox treatment?

05.00 pm - 05.25 pm Round table

Spa: From well-being to better-being

With Patrick Visier – Founder and Director of QPM®, President of Stress Experts Association
And Jean-Jacques Gauthier – Director of Amphorm Consultant

After phases of research, well being maintaining, the clientele of the spa is now in search of a better-living. It implies an optimal spa environment but also proposals of new provisions. But the selection of treatment cares in perfect adequacy with the needs of the clientele is not that easy. During his conference, Patrick Visier will bring keys to answer to this double problematic.

05.30 pm - 06.30 pm Round table

Medical spa: Climax of better living?

With Carine Spengler – Director of IO Soin de Soi medical spa (Switzerland)
Dr François Michel – Dermatologist specialized in non invasive aesthetic medicine
Edouard Dordor – General Director of Dermalogica France
And Julie Guenard – Responsable de formation de Dermalogica

E. Dordor

What do we mean by medical spa? How does this concept is about to evolve including on a legal point of view? What are the profile and expectations of the clientele? Does a medical spa have to be managed on a different way as hotel spa or day spa? How to get profit from medical spa? So many questions that experienced professionals will bring concrete answers.

Sunday morning 14th march 2010: Spa & hotels

10.30 am - 11.10 am Round table

A new tool: Spa Quality Charter

Round table moderated by Isabelle Charrier – Chief Editor of Emotion Spa magazine
With Aldina Duarte – Sofitel Resort & Spa Brand Manager
Jean-Louis Poiroux – Founder and Director of Cinq Mondes
Brigitte Caron – Director of ABC Spa Management
And Stéphane Lalande – Spa Development Director of Aplus group

I. Charrier

A. Duarte

In May 2009, the SPA-A association was launching a national project “Spa Quality Charter”. Sixty professionals, five expertise fields (directors, spa managers, brands, consultants/architects/manufacturers, and institutions/schools) have participated in this project. Real professional benchmark tool, the “Spa Quality Charter” will be released from the first semester 2010. On the occasion of the 5th Mondial Spa & Beauté, the SPA-A association will present all details.

11.15 am - 11.55 am Round table

The role of a spa manager

Round table moderated by Isabelle Charrier – Chief Editor of Emotion Spa magazine
With Jean-Marc Ortega – Director of Équilibre & Performance Institut
Galya Ortega – Director of ORTEGA Creation & Training
Véronique Ellinger – Director of l’Espace Payot, Paris
And Katia Schaffhauser – Spa manager of Hôtel du Palais Spa Impérial, Biarritz

G. Ortega

K. Schaffhauser

In December 2009, SPA-A Association has created a think tank on the role of a spa manager, key stone of each spa project. This workshop composed of ten persons: day spa, hotel, hydrotherapy centre managers and other experts of the sector (schools, consultants).

12.00 pm - 12.40 pm Conference

Increase business and turnover thanks to gift sets

By Thibaut Vigin – Partnership development manager of Smartbox Company
And Lisa Camerino – Partnership development manager of Smartbox Company

An overview of the gift sets market to better understand how it works. How to increase turnover and visibility without any cost? How to be supported by an important actor of this market?

12.45 pm - 01.30 pm Conference

Hotel spa: Profitability by qualified manager

Par Jean-Eric Knecht – Président d’Elégance Spa Management & Spa Académie

J.-E. Knech

In France, the spa market is composed for 70 % of hotel spa and 80 % in other countries (sources KPMG and ISPA). Several Hotel spa management structure format exist and allow personalizing precisely the Human Resources and material management to obtain profitability. The relevant analysis of the spa physical structure allows adapting operational systems. The employees’ level of qualifications managing practical team is of crucial significance. The convergent and divergent management systems, Yield Hotel Management methods adapted to spa will be also dissected and debated to share competences, for a positive and concrete evolution of the balance sheet and market.

Sunday afternoon 14th march 2010: Spa & profitability

Moderator: Siska von Saxenburg

02.30 pm - 03.30 pm Round table

Importance of your Average Occupancy Rate

With William Cardelin – Spa manager of Uspa Fouquet’s Barrière
Véronique Ellinger – Spa manager of Espace Payot
And Colette Raynaud – Founder of Soins de Colette, in Garrevaques

Obsession of all managers: Optimize your Average Occupancy Rate. A sole mistake in the schedule definition and the whole boat is sinking. By the way, do you know how to calculate your Average Occupancy Rate? A conference that could change your balance sheet to come…

03.50 pm - 04.40 pm Round table

Is it necessary to invest in a signature treatment care?

With Eric Coiho Bah – Founder of Maxam and Wellness Experience
And Gaël Briez – Director of Spadunya

The idea to own its signature treatment care is quite seducing… But you still have to get the right people to do it! Plagiarism and copies are common places as well as botched work, and some creators are more than unusual. In any case, you have to check if your spa needs it or not.

04.50 pm - 05.40 pm Round table

Develop you brand on internet… Without losing feathers

With Georges Margossian – Co-founder of guidespa.com et proguidespa.com, well being chief-editor

Today, being on internet is not enough. And the abstruse language of specialists, from web master, sophisticated web agency is not always helpful. Nevertheless, internet allows developing its brand, offer visibility to gain new clients. Detailed review of the new ways to use web depending on almost nobody!

05.50 pm - 06.30 pm Round table

From premium to low-cost spa

With Anais Parenteau – Development and international relationship Director of Saguez & Partners
And Jean-Marc Sirop – Director of La Villa Thalgo

Despite the race towards abundance of equipments and articles in the magazines, if spa is not luxury, it is premium. But a gap between promise and reality can be catastrophic. How to communicate on different kind of spa model without any mistake?

Important :
Monday 16th of March 2009 will showcase a sole day of Spa & Beauty conferences.

9.30 am - 10.10 am Conference

Caramel waxing, a full-fledged treatment care

By Valérie Pretti – Director of Lahoria, Manager of Maison de beauté Carita in Toulouse

V. Pretti

Used by Eastern women for 4000 years, waxing is now the first beauty gesture done by women worldwide. By elaborating a 100% natural caramel, easy and pleasant to use, Valérie Pretti makes from waxing a full-fledged treatment care. After having presented advantages of this product, she will reveal how this waxing technique meets with the most demanding women requirement and increases the number of clients and turnover.

10.15 am - 10.55 am Demo

The Swedish massage

By Gaëlle Le Corre et Daniel Paré – Masso-therapist and Azur Massage trainer

G. Le Corre

D. Paré

Particularly efficient to reduce muscles tensions and soften joints as well as improve blood circulation, the Swedish massage enables, depending on intensity and rhythms, to adapt the massage to the specific need of the clients (relaxation, toxins purification, toning up)… Trained in Quebec to perform this technique, Gaëlle le Corre and Daniel Paré, both massage therapists will make a demo enriched of technical and postural advice facilitating massage practices.

11.00 am - 11.55 am Conference

Resist to difficulties

By Dr Davide Antichi – Scientific Director of Dafla Group, president of ISHI

D. Antichi

How to deal with the crisis? Why the management of a company is linked to the analysis of its bank account movements? From which marketing ideas can we make the most of to secure the loyalty of your clients and increase the turnover of your company? Why self esteem has to be considered as a factor of success? So many questions that Davide Antichi will answer during his intervention.

12.00 pm - 12.45 pm Demo

Souma massage

By Alexis Brua – Masso- therapist, founder of Souma concept, the art of massage

Headed by Maître Thomas Peh, from the Shiatsu School of Singapour, Alexis Brua has studied and practiced the tuina among multiple techniques of massages like the shiatsu, the ama… With fifteen years of spa and sportive experience behind him, he exploits his knowledge and develops his own technique named Souma. Presentation of this innovative and unusual method set around three notions: line, movement, and breathing.

01.45 pm - 02.30 pm Demo

The simples*: Beauty at the fingertips

By Michèle Cros – Founder and Director of Douces Angevines
And Sophie Prudhomme – Beautician and trainer of Douces Angevines

Phytologist herborist, Michèle Cros shares with beauticians the desire to offer every woman exceptional treatment cares. In 1994, her perfect knowledge of the vegetal world allow her to create a brand new generation of fluid cosmetics elaborated from vegetal oils, essential oils and plants soaking. For an optimal result, Michèle Cros elaborates specific treatment protocols inspired from ancestral know-how using herbal infusion. Originality, efficiency, technicality will be the key words of this demo.

*Simple: Term for the whole variety of medical plants

02.35 pm - 03.20 pm Conference

Emotional mechanism: practical application

By Dr Bruno Gomez – Anaesthetist, ICU doctor, Hypnotherapist, in charge of teaching at l’Ecole Centrale d’Hypnose (Paris, Lausanne)

The best understanding of the brain mechanism has allowed the progressive evolution of the communication techniques, from the basic « know-how » to « know how to be ». Today, we can go further thanks to the “know-understand », or how to understand the deep emotional mechanism of your interlocutor.
The consequences are major and from daily interest, particularly in the field of stress management and/or painful sensations.

03.25 pm - 04.10 pm Demo

Face Make-Up

By the Technical make-up Institute - Institut Technique du Maquillage (ITM) – Paris

Created in 1985 with Aïda Carange, famous French head of make-up artists for the cinema and now directed by Jean-Robert Mouillet, the Institut Technique du Maquillage prepares the students to be make-up artists for the cinema, fashion, TV, special effects, live shows (dance, opera, theatre...). Within the nail and make-up show, ITM team will make an on stage make-up demo.

04.15 pm AWARD CEREMONY

Show, award announcement and ceremony of the Glam’ Rock Make-up contest organised within the Nails and Make-up Journées.