Spa conferences

National Spa Forum - Monday 5 March 2012

Within Mondial Spa & Beauté / Paris, Palais des Congrès - Room PASSY

9h30 - 10.20 Round table talk

Spa Trends: Towards a profitable business model

With Isabelle Norman, Founder of After The Rain,
Alain Brunier, Founder of LBA
And Marc Crozet, Spa Asian Villa Operator
Moderators: Olivier Petit, In Extenso Associate
And Siska von Saxenburg, co-founder of guidespa.com and proguidespa.com

S. von Saxenburg

After a phase of rapid development, the spa market today is tending to become more structured and to segment. Once the preserve of wealthy clients, spa centres are now opening up to a wider public and are becoming accessible to the large majority of people. What trends should you use to optimise the profitability of your centre? What are the limits of this opening up of the client base? How can you adapt supply to demand? How can you anticipate expectations and attract over the long-term a client base that is changeable by nature? Analyses and first-hand accounts.

10.30 - 11.20 Round table talk

Concours National du Spa 2012: what trends can be seen from the clients' vote?

With Olivier Petit, In Extenso Associate,
Charles Bourdin, Founder of Trophées Clients (clients awards)
And Nathalie Poiroux, Training Director of Cinq Mondes
Moderator: Gersende Merigot de Treigny, Project Manager of Concours National du Spa at Qualitelis

C. Bourdin

G. Merigot de Treigny

As part of the clients' spa awards, spa practitioners invited their clients to assess the quality of their services using the Qualitelis tool. This on-line satisfaction survey allows customers to evaluate the spa participant on many criteria: quality of reception, quality of care, design of the spa, quality/price ratio etc. In addition to rewarding the best spas, mass participation by clients also allows Qualitelis to identify consumer expectations and to track consumption patterns.

11.30 - 12.20 Round table talk

Social networks and e-reputation: what are the challenges for a spa?

With Nelly Fhima, Director of Post & Buzz agency,
David Robin, Director of WebCom agency
And Sylvain Lejeune, Director of the Domaine d’Orvault-Quintessia
Moderator: Hervé Colly, Director of ADN Informatique

N. Fhima

D. Robin

S. Lejeune

H. Colly

Given the enthusiasm of consumers for social networking and Web 2.0, it is becoming essential for spas to take into account these new models of information sharing. What is the impact of these new media on the behaviour of regular spa users? Is there a measurable impact in terms of bookings for this type of facility? Are social networks an expense or a new revenue lever?