2012 Beauty conferences programme
Mondial Spa & Beauté - Room MAILLOT - 3-5 March 2012 / Paris, Palais des Congrès
How to enhance your profit centre?
10.45 - 11.25 Conference
Selling in beauty salons
By Audrey Kerrouche, Sales Trainer, École Régine Ferrère
11.30 - 12.10 Conference
Image consulting, a relevant additional service
By Christine Parat, Image consulting coach, member of the RICI (Réseau International de Coach en Image)
|C. Parat||M. Lecuyer||Formerly reserved for politicians and American movie stars, image consulting is now widespread in Europe. Whether it involves optimising personal meetings (going-out, dates) or professional ones (job or sale interviews), the goal is to enhance an individual's image through the use of specific techniques. Simple to implement, this activity can supplement the services offered by beauty salons and be a source of not insignificant additional income.|
12.15 - 12.55 Conference
|J.-G. de Gabriac||How to make customer loyalty the key to your profitability? What performance ratios should you monitor to increase your net profit? Two key questions to which Jean-Guy de Gabriac will provide concrete answers.|
13.45 - 14.25 Conference
|C. de Sereville||J. Guerrier||A. Michel||S. Perrin-Duchateau||Because beauty professionals operate in a highly competitive market, because they in turn take on the roles of manager, technician and sales consultant, sound and comprehensive training is more than ever becoming indispensable to guarantee the durability of their company. Recognising these issues, the Dr. Pierre Ricaud team has created a comprehensive training course, that is especially entertaining and efficient, allowing beauticians to enhance their "product" knowledge, as well as their care, sales and management techniques.|
14.30 - 15.25 Round table talk
|Mr Simhon||On 11 April 2011, the decree banning all lipolytic devices ruined our salons' slimming season and significantly slowed investment projects, resulting in heavy losses in the equipment-supplier sector. However, it also highlighted the urgent need to rethink our fantastic profession from A to Z.
In 2010, the CNEP set up a steering committee to create an AFNOR standard for the quality of beauty care and wellness services. Thanks to the excellent work of the commission, that also involved the CNAIB and associated ministries, we are now able to take on a pro-active role vis-à-vis our associated ministries of health, trade and industry and craft trades.
Respect for the environment, hygiene standards, safety, care and reception protocols, highly-qualified staff… we will review all the actions needed for our professionalism to be a powerful growth driver and a real promise for the future.
15.30 - 16.10 Conference
|A. Poussier||B. Aragones||To deal with disappointing results and loss of motivation, training remains a resource to which you can turn. However, there is another relatively new form of assistance in the beauty and wellness sector: operational coaching in the workplace. What does this involve? What benefits can be expected? What areas does it cover? An expert will give concrete answers to these questions and will enlighten you on operational coaching in the workplace in terms of efficiency and profits.|
16.15 - 16.55 Conference / Demonstration
|A. Dingas||Reported by the press, the progress and results of dermo-cosmetics have made care treatment one of the best levers for the acquisition and retention of customers. Care treatment, moreover, allows an increase in the average basket of additional sales (pre and post protocol skin care products). The preliminary step to all types of care, skin peeling is a care option with particularly interesting high value-added.|
17.00 - 17.40 Conference
|M. Givernaud||What is a database? How to build, maintain and operate one effectively? How is it a tool of choice in terms of development? What are the communication techniques that you can quickly and easily implement? What tools can you use? What about press relations and other partnerships? All these questions and more will be raised during Michel Givernaud's talk, an expert in marketing and communication|
|Sunday 4 March 2012||Back to top|
10.45 - 11.25 Conference
|J.-J. Benguigui||"When we see what we see and we hear what we hear (…), we are right to think what we think"
Economic downturn, crisis, debt: these words are invading our daily lives and overwhelming us. Fear, anxiety are setting in… Should we conclude that the crisis is inevitable? Is it really the cause of all our problems? How can you cope with this when you are a beautician? To submit or to act: make your choice!
11.30 - 12.10 Demonstration
|S. Leib||In her 25-year career, Sabine Leib has exercised her professional makeup artist talents for cosmetics and makeup brands, media (print media, television), films, opera, and in makeup schools. With this rich and varied background, she now works with the Cabines' magazine on the "Makeup trends" column and at the Mondial Spa & Beauté will give a demonstration of face makeup using spring/summer 2012 colours.|
12.15 - 12.55 Conference
|Philippe Allouche||Just like the roof of a house, the skin protects our internal organs from all external attacks. When it is damaged, our body is subjected to stressful situations and becomes vulnerable. Studies have also shown that skin which benefits from an ideal surface environment is helped to grow in a healthy and harmonious way. In terms of skin care, the epidermis should therefore be a central concern of beauty professionals.|
13.00 - 13.55 Conference
|M. Carrey||Because it is essential to learn, understand and, control the technologies used in beauty and wellness salons, Marc Carrey will present three new key technologies such as radio-frequency, pulsed light and ultra-sound. The programme includes: principles of action, biological effects, indications and counter-indications, hygiene and safety standards, training, use, selection criteria.|
14.00 - 14.40 Conference / Demonstration
|M. Carrey||E. Cresseri||Given the name Slim in Mind, the latest concept of the Reneve laboratories combines the best of essential oils and manual skills with the benefits of cerebral induction techniques* whose effectiveness has been scientifically proven. Prior to the demonstration, the basis and results of the overall concept of this slimming care, as innovative as it is effective, will be presented.
* Emotional techniques based on the use of words and music therapy.
14.45 - 15.25 Conference
|A. Wunsch||A renowned physician, a professor of medicine by light and photo-biology, Alexander Wunsch has carried out a great deal of research on the effects of light at the cellular level and has developed many treatments for holistic medicine and colour therapy. During his talk, he will explain how and under what conditions, light can improve the condition of the skin.|
15.30 - 16.10 Conference
|N. Garcia||As technical as it is artistic, the profession of nail designer requires thorough training followed by many hours of practice to acquire the skill necessary to meet customer demands. An international trainer and nail technician who is passionate about her work, Nita Garcia will present the specific forms of nails currently in vogue. On the programme: stiletto, pipe, bridge nail, edge…|
16.15 - 16.55 Conference
17.00 - 17.40 Conference
|C. Reinhard||Like all organs, the skin's activity follows a very specific biorhythm and knowledge of this optimises the action of the skin care products applied. As Claudine Reinhard will explain, the skin experiences intense night-time activity, hence the importance of using a non-greasy night cream in order not to overload the tissues and help the skin overcome its weaknesses and excesses.|
|Monday 5 March 2012||Back to top|
9h45 - 10.25 Conference / Demonstration
|C. Hano||Derived directly from Dien Chan, a Vietnamese healing method based on multi-reflexology, Chan'beauté proposes an innovative approach to beauty and wellness. Based on the principle that the skin is a reflection of our general health, Chan'beauté uses the location of skin imperfections to define precise multi-reflexological areas of the face or body to stimulate. Listening, questioning and touching (manually or with accessories) complement this approach whose amazing efficiency is attracting more and more practitioners.|
10.30 - 11.10 Demonstration
|P. Lerer||A traditional ritual from the island of Java (Indonesia), Balinese massage with oil combines harmoniously a variety of movements: enveloping strokes, kneading, drumming, digi-puncture, smoothing performed with the forearms etc. This wealth of techniques makes Pijat Bali massage a particularly comprehensive care treatment which is both relaxing and revitalising.|
11.15 - 11.55 Demonstration
|C. Roussin||Over 20,000 years ago, our ancestors began to use plants for their medicinal properties. This fusion with nature was such that we could almost call it early herbal medicine. Exploring the world of botanical active ingredients, the Bernard Cassière brand gained inspiration from these traditional beauty recipes and know-how to develop its own tribal rituals. Selected for their effectiveness, baobab oil, hydrating cactus wax and Tahiti monoi take us into the heart of Africa, Mexico and Polynesia, and awaken all our senses.|
12.00 - 12.40 Demonstration
|Y. Zerroug||Originally, natural alum stone came mainly from quarries located in Syria. Quickly, its numerous properties attracted the people of the Maghreb to it and the precious potassium salt, “ech-cheb” in Arabic, became one of their most popular remedies. Inspired by the traditions of oriental beauty, the care and cosmetics brand Charme d'Orient now uses the benefits of alum stone for the back care.|
13.45 - 14.25 Demonstration
|Y. Guichard||Originating in India and then exported to Thailand, the Nuad Bo Ran massage technique is a complete and fascinating art. Inspired by Yoga and Tai Chi Chuan, Nuad Bo Ran combines various techniques such as pressure, kneading, gentle exercises and stretching, and is practised on a futon on the floor.
During his first stay in Nepal, Yohann Guichard gained a passion for massage. He trained in Kathmandu with Rahul Bharti, a master of Thai massage and healing, and then finished his studies with Oriental and Western experts. Since 2002 he has taught this traditional art of massage in France.
14.30 - 15.10 Demonstration
|G. Le Corre||A specific massage technique, sports massage is particularly popular with athletes of all levels as part of their training, as well as in recovery periods or in preparation for a major effort (competition). The source of many popular beliefs (deep massage, invigorating, challenging for the massager etc.), the specific features and multiple applications of this technique will be presented during this demonstration.|
15.15 - 15.55 Show
|Created by Lydia Naegels the foundation “Be beautiful so as not to cry” - Être belle pour ne plus pleurer - supports women with cancer in their difficult struggle. Thanks to donations and the involvement of professionals, beauty and wellness treatment are provided to women affected by the disease. Changing the way that these women see themselves, teaching them to look at themselves, to like themselves, helping them to regain confidence and the taste for life but also changing how others view cancer, these are the goals of "Be beautiful so as not to cry".|
2013 Exhibitors list |
2013 Beauty Conferences -
2013 Spa Conferences
Journées de l'Ongle et du Maquillage (Nails & Make-Up Show)
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