Beauty conferences

2012 Beauty conferences programme

Mondial Spa & Beauté - Room MAILLOT - 3-5 March 2012 / Paris, Palais des Congrès

• Saturday 3 March 2012
• Sunday 4 March 2012
• Monday 5 March 2012

>>> Also look at the 2013 BEAUTY conferences programme

How to enhance your profit centre?

10.45 - 11.25 Conference

Selling in beauty salons

By Audrey Kerrouche, Sales Trainer, École Régine Ferrère

A. Kerrouche

11.30 - 12.10 Conference

Image consulting, a relevant additional service

By Christine Parat, Image consulting coach, member of the RICI (Réseau International de Coach en Image)
And Magali Lecuyer, Image consulting coach and Corporate trainer, member of the RICI

C. Parat

M. Lecuyer

Formerly reserved for politicians and American movie stars, image consulting is now widespread in Europe. Whether it involves optimising personal meetings (going-out, dates) or professional ones (job or sale interviews), the goal is to enhance an individual's image through the use of specific techniques. Simple to implement, this activity can supplement the services offered by beauty salons and be a source of not insignificant additional income.

12.15 - 12.55 Conference

How to build customer loyalty?

By Jean-Guy de Gabriac, Spa consultant and trainer, Founder of Touch Tip

J.-G. de Gabriac

How to make customer loyalty the key to your profitability? What performance ratios should you monitor to increase your net profit? Two key questions to which Jean-Guy de Gabriac will provide concrete answers.

13.45 - 14.25 Conference

E-learning, sales techniques and management: when training adapts to the changes in your business

By Corinne Sereville, Product training manager at Dr. Pierre Ricaud,
Jocelyne Guerrier, Care Training Manager at Dr. Pierre Ricaud,
Alain Michel, Director of Michel Formation
And Stephanie Perrin-Duchateau, Marketing and Store Network Director at Dr. Pierre Ricaud

C. de Sereville

J. Guerrier

A. Michel

S. Perrin-Duchateau

Because beauty professionals operate in a highly competitive market, because they in turn take on the roles of manager, technician and sales consultant, sound and comprehensive training is more than ever becoming indispensable to guarantee the durability of their company. Recognising these issues, the Dr. Pierre Ricaud team has created a comprehensive training course, that is especially entertaining and efficient, allowing beauticians to enhance their "product" knowledge, as well as their care, sales and management techniques.

14.30 - 15.25 Round table talk

Changes to the profession's standards and regulations: a real challenge if you want to survive!

With Julie Tinetti, Project manager at AFNOR Standardization,
Doctor Marc Carrey, C2 Médical Partners,
Attorney Simhon, CNEP New Technology legal expert,
Laurent Benhamou, insurance agent concerning new technologies, Ness Assurances
And Sabine Carotti, General Inspector of the Department of Education
Round table talk moderated by Régine Ferrère, President of the 'Confederation Nationale d’Esthétique et de Parfumerie' (CNEP)

Mr Simhon

On 11 April 2011, the decree banning all lipolytic devices ruined our salons' slimming season and significantly slowed investment projects, resulting in heavy losses in the equipment-supplier sector. However, it also highlighted the urgent need to rethink our fantastic profession from A to Z. In 2010, the CNEP set up a steering committee to create an AFNOR standard for the quality of beauty care and wellness services. Thanks to the excellent work of the commission, that also involved the CNAIB and associated ministries, we are now able to take on a pro-active role vis-à-vis our associated ministries of health, trade and industry and craft trades. Respect for the environment, hygiene standards, safety, care and reception protocols, highly-qualified staff… we will review all the actions needed for our professionalism to be a powerful growth driver and a real promise for the future.

15.30 - 16.10 Conference

Operational coaching in the workplace serving commercial and managerial performance

By Agnes Poussier and Bruno Aragones, Coaches and Trainers, Facilitation & Co

A. Poussier

B. Aragones

To deal with disappointing results and loss of motivation, training remains a resource to which you can turn. However, there is another relatively new form of assistance in the beauty and wellness sector: operational coaching in the workplace. What does this involve? What benefits can be expected? What areas does it cover? An expert will give concrete answers to these questions and will enlighten you on operational coaching in the workplace in terms of efficiency and profits.

16.15 - 16.55 Conference / Demonstration

Care with high profitability or how to optimise your salon's performance.

By Dr. Alexandre Dingas, Founder of Cosmetic Research Group Laboratories, CEO of Soskin France

A. Dingas

Reported by the press, the progress and results of dermo-cosmetics have made care treatment one of the best levers for the acquisition and retention of customers. Care treatment, moreover, allows an increase in the average basket of additional sales (pre and post protocol skin care products). The preliminary step to all types of care, skin peeling is a care option with particularly interesting high value-added.

17.00 - 17.40 Conference

The customer database: the centre of your marketing strategy

By Michel Givernaud, Marketing and Communication Trainer at Émergence Internationale

M. Givernaud

What is a database? How to build, maintain and operate one effectively? How is it a tool of choice in terms of development? What are the communication techniques that you can quickly and easily implement? What tools can you use? What about press relations and other partnerships? All these questions and more will be raised during Michel Givernaud's talk, an expert in marketing and communication

Knowledge, technologies & expertise

10.45 - 11.25 Conference

How to generate profit in difficult economic times?

By Jean-Jacques Benguigui, Director of BG Beauté

J.-J. Benguigui

"When we see what we see and we hear what we hear (…), we are right to think what we think" (Pierre Dac) Economic downturn, crisis, debt: these words are invading our daily lives and overwhelming us. Fear, anxiety are setting in… Should we conclude that the crisis is inevitable? Is it really the cause of all our problems? How can you cope with this when you are a beautician? To submit or to act: make your choice!

11.30 - 12.10 Demonstration

Makeup: Trends of Spring/Summer 2012

By Sabine Leib, Professional makeup artist

S. Leib

In her 25-year career, Sabine Leib has exercised her professional makeup artist talents for cosmetics and makeup brands, media (print media, television), films, opera, and in makeup schools. With this rich and varied background, she now works with the Cabines' magazine on the "Makeup trends" column and at the Mondial Spa & Beauté will give a demonstration of face makeup using spring/summer 2012 colours.

12.15 - 12.55 Conference

Exfoliation and attacks on the epidermis

By Dr. Philippe Allouche, Biologique Recherche

Philippe Allouche

Just like the roof of a house, the skin protects our internal organs from all external attacks. When it is damaged, our body is subjected to stressful situations and becomes vulnerable. Studies have also shown that skin which benefits from an ideal surface environment is helped to grow in a healthy and harmonious way. In terms of skin care, the epidermis should therefore be a central concern of beauty professionals.

13.00 - 13.55 Conference

The technologies in question…

By Marc Carrey, Director of Medical and Surgical Training in Health Technologies, C2 Médical Partners

M. Carrey

Because it is essential to learn, understand and, control the technologies used in beauty and wellness salons, Marc Carrey will present three new key technologies such as radio-frequency, pulsed light and ultra-sound. The programme includes: principles of action, biological effects, indications and counter-indications, hygiene and safety standards, training, use, selection criteria.

14.00 - 14.40 Conference / Demonstration

A new holistic approach to slimming

By Marc Carrey, Director of Medical and Surgical Training in Health Technologies, C2 Médical Partners
And Eugénio Cresseri, Physiotherapist and Technic Trainer, Reneve

M. Carrey

E. Cresseri

Given the name Slim in Mind, the latest concept of the Reneve laboratories combines the best of essential oils and manual skills with the benefits of cerebral induction techniques* whose effectiveness has been scientifically proven. Prior to the demonstration, the basis and results of the overall concept of this slimming care, as innovative as it is effective, will be presented. * Emotional techniques based on the use of words and music therapy.

14.45 - 15.25 Conference

When light beautifies the skin…

By Alexander Wunsch, Medical Light Consultant

A. Wunsch

A renowned physician, a professor of medicine by light and photo-biology, Alexander Wunsch has carried out a great deal of research on the effects of light at the cellular level and has developed many treatments for holistic medicine and colour therapy. During his talk, he will explain how and under what conditions, light can improve the condition of the skin.

15.30 - 16.10 Conference

A technical approach to nail design

By Nita Garcia, International Trainer, Magnetic

N. Garcia

As technical as it is artistic, the profession of nail designer requires thorough training followed by many hours of practice to acquire the skill necessary to meet customer demands. An international trainer and nail technician who is passionate about her work, Nita Garcia will present the specific forms of nails currently in vogue. On the programme: stiletto, pipe, bridge nail, edge…

16.15 - 16.55 Conference

Aesthetics and aesthetic medicine professionals: why and how to forge partnerships?

By Dr. Gilbert Haddad, Aesthetic and maxillofacial surgeon

G. Haddad

17.00 - 17.40 Conference

Skin biorhythm and night care

By Claudine Reinhard, President of Wala France - Cosmétiques Dr. Hauschka

C. Reinhard

Like all organs, the skin's activity follows a very specific biorhythm and knowledge of this optimises the action of the skin care products applied. As Claudine Reinhard will explain, the skin experiences intense night-time activity, hence the importance of using a non-greasy night cream in order not to overload the tissues and help the skin overcome its weaknesses and excesses.

Care around the world

9h45 - 10.25 Conference / Demonstration

Chan'beauté: a multi-reflexological approach to aesthetics

By Christine Hano, Practitioner of wellness techniques and Trainer in managing the human factor

C. Hano

Derived directly from Dien Chan, a Vietnamese healing method based on multi-reflexology, Chan'beauté proposes an innovative approach to beauty and wellness. Based on the principle that the skin is a reflection of our general health, Chan'beauté uses the location of skin imperfections to define precise multi-reflexological areas of the face or body to stimulate. Listening, questioning and touching (manually or with accessories) complement this approach whose amazing efficiency is attracting more and more practitioners.

10.30 - 11.10 Demonstration

Pijat Bali massage

By Patricia Lerer, wellness practitioner approved by the Fédération Française des Massages de Bien-Etre (French Federation of Well-Being Massage - FFMBE)

P. Lerer

A traditional ritual from the island of Java (Indonesia), Balinese massage with oil combines harmoniously a variety of movements: enveloping strokes, kneading, drumming, digi-puncture, smoothing performed with the forearms etc. This wealth of techniques makes Pijat Bali massage a particularly comprehensive care treatment which is both relaxing and revitalising.

11.15 - 11.55 Demonstration

Tribal body care

By Caroline Roussin, International Trainer at Bernard Cassière

C. Roussin

Over 20,000 years ago, our ancestors began to use plants for their medicinal properties. This fusion with nature was such that we could almost call it early herbal medicine. Exploring the world of botanical active ingredients, the Bernard Cassière brand gained inspiration from these traditional beauty recipes and know-how to develop its own tribal rituals. Selected for their effectiveness, baobab oil, hydrating cactus wax and Tahiti monoi take us into the heart of Africa, Mexico and Polynesia, and awaken all our senses.

12.00 - 12.40 Demonstration

Back care with alum stone

By Yasmina Zerroug, Founder of Charme d'Orient

Y. Zerroug

Originally, natural alum stone came mainly from quarries located in Syria. Quickly, its numerous properties attracted the people of the Maghreb to it and the precious potassium salt, “ech-cheb” in Arabic, became one of their most popular remedies. Inspired by the traditions of oriental beauty, the care and cosmetics brand Charme d'Orient now uses the benefits of alum stone for the back care.

13.45 - 14.25 Demonstration

Nuad Bo Ran Thai massage

By Yohann Guichard, Trainer of traditional Thai massage

Y. Guichard

Originating in India and then exported to Thailand, the Nuad Bo Ran massage technique is a complete and fascinating art. Inspired by Yoga and Tai Chi Chuan, Nuad Bo Ran combines various techniques such as pressure, kneading, gentle exercises and stretching, and is practised on a futon on the floor. During his first stay in Nepal, Yohann Guichard gained a passion for massage. He trained in Kathmandu with Rahul Bharti, a master of Thai massage and healing, and then finished his studies with Oriental and Western experts. Since 2002 he has taught this traditional art of massage in France.

14.30 - 15.10 Demonstration

Sports massage

By Gaëlle Le Corre, Former sports coach (State-certified), Massage Therapist and Trainer at Azur Massage

G. Le Corre

A specific massage technique, sports massage is particularly popular with athletes of all levels as part of their training, as well as in recovery periods or in preparation for a major effort (competition). The source of many popular beliefs (deep massage, invigorating, challenging for the massager etc.), the specific features and multiple applications of this technique will be presented during this demonstration.

15.15 - 15.55 Show

Beauties of the world

Show organised by students of the Régine Ferrère Aesthetics School and ECAMOD, Lycée Albert de Mun, in honour of the "Be beautiful so as not to cry" foundation.

>>> Also look at the 2013 BEAUTY conferences programme