Spa conferences
The 2009 Spa conferences program
Mondial Spa & Beauté - 14-16 March 2009 / Paris, Palais des Congrès
10.30 am – 11.10 am Conference
Spas: Back to basics
By Brigitte Dumont de Chassart – Interior Designer
And Michael Asbeek Brusse – Director of La Fontaine de Jouvence
Recently, the number of spa creations of all kinds has increased and the same is true for equipments, sometimes distorting the essence of spa and cares given. Today, new natural care techniques appear bringing us back to essential: Water. Core attribute of spa has to be integrated at the very beginning of the architect has to integrate from designing.
11.15 am – 11.55 am Conference
Heat experience: an entertaining and profitable concept
By Franck Trecco – CEO of Hydro Concept
By adding an entertaining dimension and a strong identity to wellness centres, the « Heat experience » contributes to customer loyalty spa profitability. Thanks to an independent running, without any staff addition, this sensory space leads to propose new services and generate an extra 15 to 20 % turnover.
12.00 pm – 01.00 pm Conference
From audit to spa management
By Jean-Eric Knecht – Director of Élégance Spa Académie & Concept
How clearly identify competences of a spa manager and its team, in reference with an efficient management taking into consideration the structure itself and its real capabilities? How proceed to a spa basic audit in order to determine relevance of the job tasks and equipments (existing or to come)? Jean-Eric Knecht will share his knowledge thanks to his professional experience in the spa universe.
02.00 pm – 02.40 pm Conference
Hotelier or urban spa franchise : a profitable turnkey concept
By Simon-Qûé Gomis – Founder of Spa Sérénitude concept
Simon-Quê Gomis will present his turnkey concept meant to be used by all spa centres urban or hotelier with a minimum surface of fifty square metre. By anticipating the effects of the wellness market growth, this profitable and long lasting profitability meets with demand of directors and upmarket clientele.
02.45 pm – 03.25 pm Conference
When technology enhances tradition
By Jean Jacques Gauthier – Physiotherapist, director of Centre Amphorm
And Jean Michel Salze – Development director of Visa Santé
Presentation of a brand new machine allowing traditional massages with Pantai to reach a high level of comfort and efficiency.
03.30 pm – 04.25 Conference
Meeting between genetics and spa
By Jacques-François Martin – President of Parteurop S.A.S,
Dr Jacques Grunenwald – Surgeon, medical specialist GenSpa®
And Dr Sara Colombo – Pharmacist, scientific marketing manager and co-manager for strategic development of Gene Predictis® SA
The essential concept GenSpa® consists in optimizing the cares according to the client. Throughout accurate medical analysis, the clients’ genetic card is defined. This genes reading allows wellness and quality of life optimization on top of nutritional advice and fitted care techniques.... Just like individual, each experience is unique.
04.30 pm – 05.10 pm Conference
Upmarket medi-spa
By Costanza Popolano – Spa manager of Les thermes Regina Isabella (Italy)
Combination of cosmetic medicine, hydrotherapy and spa treatment, the Thermes Regina Isabella are in line with very upmarket medi-spa category. Check-up, plastic dermatology, dietetics, lymphatic drainage, physiotherapy, fitness, face and body... This wide range of offer allows each client to work out his own health or beauty development.
05.15 pm – 06.00 pm Conference
Senior citizens and spa
By Mireille Barreau – Spa & wellness consultant, founder of Ressourcea
Despite not visible in terms of marketing spa, the senior citizens represent, according to studies, a great pool of customers being often neglected. Nevertheless, they represent a promising target when marketing actions meet with their expectations. Who are they? Why are they responsive to spa concept? Which offer do they expect and for which results? How can they be approached? How can we adapt and redefine the spa & wellness universe quality policy to fit with this demanding clientele? A pragmatic approach based on a 15 year old field experience in the wellness sector.
10.30 am – 11.10 am Conference
Mistakes not to be made
By Siska von Saxenburg – Author of “ABC du Spa”, co-founder of guidespa.com and proguidespa.com
Real approach towards success can be reached step by step by going through our mistakes (and mostly others’ mistakes, as it is always easier to criticize than build!). This is particularly true when speaking of spa creation during which each and single mistake can be prejudicial…especially on a financial plan!
11.15 am – 11.55 am Round table
Online treatment cares booking
By Vincent Courgibet – General director of MSII International,
David Lawton – General director of Res@win,
Hervé Colly – General director of ADN-informatique
And Florence Poli – Spa manager, Plaza Athénée (Paris)
Marketing trick, new selling channels, or real revolution in the distribution of treatment cares? We need to separate IT management and online booking. Even if both lead to an appropriate company management, strategy to be applied is slightly different.
12.00 pm – 12.40 pm Conference
Profitable spa thanks to treatment cares
By Lucia Rapetti – Founder of Laboratoires MGS Lucia Rapetti
And Sylvette Panec – Spa Manager, Thalasso-spa de Sylt (Germany)
Not only a prerequisite to upgrade hotel offer, hotel spa concept can be turned into a profitable item by proposing very technical and added value cares to become real assets when picking a hotel.
12.45 pm – 01.30 pm Conference
Spa management: urban or hotelier, spa changes with times
By Ida Delam – Founder of Six & Spa by Ida Delam
And Laurence Rey – Founder of Spa Terra Nostra
They have tested out. Product lines and cares designer, Ida Delam has firstly managed an urban mini-spa before opening Six & Spa by Ida Delam in a 4 star hotel in 2008. Conversely, Laurence Rey did her training in the palace hotels (Ritz, Meurice) before setting up an urban spa in Pau. Crossed experiences… not that easy.
02.30 pm – 03.15 pm Round table
Economic crisis: an asset for your activity?
By Julien Patty – Creator of Deep Nature Spa
And Bertrand Thierry – Co-founder of Themae
Tragedy for some, the crisis can be source of opportunities for a spa. Needless to add that perfect command of your concept, natural flair for trends and enhanced action towards your clients are significant. Decrease your prices is not always the best solution…
03.20 pm – 04.10 pm Round table
Hands free treatments: high profitability for connoisseurs
By Bertrand Vaillant – Director of Hydro-Jet France,
Shogoro Uemura – General director of Iyashi Dome,
Hélène Theraud – Marketing & administration manager of Sybaritic,
Ethel Mollet – Director of Hem Diffusion
And Jean Coutinho – Marketing director of Ibbiza
The French market is fully focusing on sense of touch: 80 % of the requested cares in spa are massages. Often neglected, hands free cares allow to increase profitability provided them to be integrated harmoniously in the treatment menu. Indeed, beyond proven efficiency of some of hands free treatments (medical study in support), the most significant is the staging… In the end, a great profitability…
04.15 pm – 05.10 pm Round table
Integrate a wellness offer in hotels
By Charles Luthi – Director Corporate / Student Relations Institut Management Hôtelier International, President of IMHI Alumni,
Silvie Alric – Marketing director of Hilton Hotels Corporation,
Thierry Dechaux – Hotel director, La Villa Maillot****
And Neils Jacob – Marketing director, Four Seasons ‘s Spa
The easy way for a hotel: Consider the wellness offer as a basic business unit following the example of a shop. And so, create a spa funding outstanding installations. Alas, this solution is strictly reserved to palaces and luxurious hotels. Hopefully, we can find various original solutions, implementing a new know-how, focusing around care and service.
05.15 pm – 06.00 pm Conference
Spa market in 2009-2010
By Waldi Kugler – Founder of Spa Austria,
Ingo Schweder – Founder of Spatality (USA)
And Helen Coulon – Development director of Buddha Bar Spa (Evian, France)
Review: Worldwide trends and concepts to be reproduced in Europe.
09.30 am – 10.10 am Demo
Cosmetic products original from the sea
By Nicolas Rossow – Vice-president of B.Rossow & Cie
Marine products, which are a 100% natural, all have their position into the protocol of spa cares. Originally from Canada, the marine clay of Manicouagan and the salt of Saskatchewan will be exposed at the time of this demonstration, besides their various practices and beneficial effects.
10.15 am – 10.55 am Conference
Socio-beautician: profession in process, profession with future
By Christine Castillo – President of the National trade Union of socio-beautician,
Danièle Dubroca – President of the socio-beautician federation,
Anne Debacq – Director of the Beauty Paris Academy School
And Karine Moncla – Director of Joffre School
The socio-beautician activity has finally been recognized! Its index card, elaborated in collaboration with the National trade union of socio-beautician (SNSE) and the health minister, exists and is now classified among the other professions of the public hospitality function. From now on, the actual competences of socio- will be able to evolve towards a superior qualification, which is the psycho-socio-beautician. Significant progress will be presented in detail on this occasion.
11.00 am – 12.00 pm Round table
Spa development: the role of brands
Round table conference leaded by Roland Buffet – Editor of Cabines magazine,
With Jean-Claude Bozou – Export director of Institut du Spa,
Guillaume Widehem – Commercial director of Payot,
Muriel Degret – Training director of Décléor and Carita,
Éric de Tourtier – Sales director of Cinq Mondes,
And Johanna Baillet – Spa by Algo manager, Algotherm
The choice of creating a well-being area or to transform a beauty salon into a spa must be a decision thought with maturity and preparation. The concept, service, quality and diversity of cares will indeed have to satisfy the clients’ expectation always more demanding. The brands’ role in this transitional coaching will be the centre of the round table conference.
01.00 pm – 01.40 pm Conference
Give added value to a center
By Jean-Eric Knecht – Director of Gontard Elégance
The success of a spa centre is based on a strong identity but also on the quality and performing cares of the clients. The quality service applied, is becoming a very important value-added of centres. All points will be discussed, reception, property, but also the knowledge of every customer’s habits and tastes, indeed, nothing will be neglected…
01.45 pm – 02.25 pm Demo
Well-being and Pilates methods
By Didier Pescher – Director of Leaderfit
Pilates have become one of the most practiced disciplines, not just by the general public, but also by professionals. This tendency is now taking more and more spaces in fitness centers. Presentation and demonstration of a technique directly deriving from this fashion method, which approach the coordination of all muscles and allows an improvement of the essential functions of physical and daily well-being (strength, balance, coordination, flexibility).
02.30 pm – 04h10 pm Demo
New: the “Tip Top” modeling
By Morgane Chéoux – Trainer and spa consultant
Especially on the occasion of the Mondial Spa & Beauté exhibition, a consulting and training team has established a protocol of new body modelling. Dynamic and sparkling, thanks to the tonic percussions it includes, it involves revitalization (thanks to an activity based on energetic meridians) and relaxing care (thanks to the stretching, swaying, undulating pressure). An invitation to relaxation and relief, to be discovered…
03.15 pm – 03.55 pm Conference
Make care a multi-sensorial experience
By Thierry de Beaurepaire – Development director of Evo2lution
The American company EvO2lution has developed and licensed an original diffuser combining a stimulating effect of oxygen with the beneficial effects of essential oils, which are added to fresh fruit cocktails, in particular of floral water. A detailed presentation of an innovation of this concept combining pleasure and efficiency will take place during the conference.
04.00 pm – 04.30 pm Show
Show: Once upon a time, a woman
By the Act Academy School of professional make-up and hairstyle studio
Students of the Act Academy School of Lille will associate in exclusivity their knowledge on make-up and hairstyle in order to present to the visitors of Mondial Spa & Beauté, their most beautiful realization. “Once upon a time a woman” will be the theme of their representation.
A staging and production drawn from Thierry Mugler universe.
Important :
Monday 16th of March 2009 will showcase a sole day of Spa & Beauty conferences.
|
