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Spa conferencesThe 2008 Spa conferences programMondial Spa & Beauté - 8-10 March 2008 / Paris, Palais des Congrès
10.30 am – 11.10 am The Spa today and perspectives on the European SpaBy Vladi Kovanic – Creator of Millenium OrganisationCreator of the International Spa Congress’ Aqua-Expo Tradeshow since the 1990s, in Lisbon, Vienna, Istanbul, Berne, and Prague, Vladi Kovanic also organized the first International Water Bar in Paris and works directly with leading Spa specialists all over the world, on anti-aging and wellness. 11.15 am – 11.55 am Adminstration and daily management in the Hotel SpaBy Katia Schaffhauser – Director of the Spa Impérial de l’Hôtel du Palais (Biarritz)A description and analysis of a typical day in a Hotel Spa, where nothing is left to chance, is provided. Katia Schaffhauser holds a long and rich experience in management and Hotel Spa development, and led the treatment development team for the Hôtel Ermitage of Evian. She also is the Director of the Spa Impérial de l’Hôtel du Palais (Biarritz). 12.00 pm – 12.45 pm Spa & MarketingBy Eric Light – President of International Medical Spa AssociationThe ways to assure the success and profitability of your establishment: how to use emotion and sensory branding to drive business and client loyalty. Strawberry Hill Group’s President, Eric Light is an international expert well known in the Spa industry, and more specifically, in the Medical Spa domain and in wellness center development. He is also President of the International Medical Spa Association, and member of the American Academy of Anti-Aging. 1.30 pm – 2.10 pm The importance of a global approach to the Spa conceptBy Franck Trecco – CEO of Hydro Concept
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| Sunday 9, March 2008 | Back to top |
10.30 am – 11.10 am
Sustainable development should be taken into account at the conception stage in Spa development, and existing Spas should establish a charter of good principals to follow. How do you integrate sustainable development into a Spa from its conception, into your treatment menus, and that responds to your customers’ needs and your practitioners’ demands ? By establishing strict specifications that reflect the project’s philosophy ; in seeking a simple story that elicits dreams and voyages ; and by meeting the client of today’s needs that are looking for - 80% of the time - relaxation, simplicity, and a natural experience…
Owner and Director of the Hôtel Le Coq Gadby, and a C.C.I. Tourism commission member in Rennes, Véronique Brégeon is attentive to the evolving needs of businesses and families and the future innovations that are likely to impact these two groups. At Coq Cadby, 14 suites open onto the newest addition, a Spa built completely on a High Environmental Quality principle of "sustainable development".
11.15 am – 11.55 am
In a period of ten years, the " Spa Business " has become a veritable industry in Anglo-Saxon countries. France is a bit behind but, with the impact of globalization, the Spa wave is sweeping across the fitness and cosmetic universes with certitude. Beyond the novelty mirage and a certain exotic sensationalism, the following question can be answered in the positive : is the Spa "bankable" ?
12.00 pm – 12.45 pm
The treatments you choose create a specific path in your Spa conception, assure a fluid traffic flow, and increase profitability in your treatment cabins.
Jean Louis Poiroux, after ten years developing new cosmetic products, decided in 1999 to search the planet for the best beauty products and massages. In two years of travels, he was able to dive into the heart of wellness and beauty traditions within five cultures: India, Siam, Maghreb, Japan, and China. In 2000, the fruit of all this research naturally led to the creation of the first Cinq Mondes Spa in Paris, followed by the cosmetic line "Rituels de Beauté du Monde".
1.30 pm – 2.10 pm
For those who have the space and investment necessary, adapting an aquatic treatment playground can notably increase Spa frequentation, treatment demand, and allow for an increased clientele palate for your Spa. A guaranteed recipe for success.
Make-up Artist and Art Director for several different international brands, Régis Bourdon-Doris created his first Spa concept in 1992 at the Riccione Natural Hot Springs in Italy. After only three years, with his Spa as the most profitable in the country, he founded his own company: Beauty & Business that assists in Spa development and leans on a team of international professionals.
2.15 pm – 2.55 pm
Team skills, organization, ratios, and consistency… How to plan your Spa’s human resources ? How to target the skills required, the position and role definitions, to optimize the equipment and structure efficiency ? How to fine tune performance and stabilize your team through continued staff training ?
3.00 pm – 3.40 pm
The Medical Spa assimilates medical cosmetic treatments into their centers and takes care of their clients in a global manner. This innovative approach increases the treatment’s effectiveness and proposes a range of Spa skincare that is complementary to their medical treatments, all while respecting the current medical regulations.
Cosmetic surgeon Doctor Niforos has created a medical doctor and cosmetic surgery unit in Lyon that operates similarly to a deluxe hotel. This is the first Medi-Spa in Europe. François Niforos is a pharmaceutical expert for laboratories such as Laboratories Allergan (Botox, hyaluronic acid…). Elsewhere, he acts as a consultant for large cosmetic groups and has brought a new vision to his industry and a different approach to beauty care, in integrating medical procedures with the Spa.
3.45 pm – 4.25 pm
The basic principals of holistic art will be provided through demonstrations and concrete examples. Artistic creation, in a holistic manner, can be an essential part in the planning, realization, and exploitation of a Spa well before it becomes a part of the Spa’s identity.
Sha, an artist from Vienna, has worked for ten years on a multidisciplinary approach to art where the focus is on different perceptual states of the conscience. With the completion of several visionary projects, Sha has opened new territory between art, research, and economics. These holistic art pieces are displayed in museums as well as in public, and recently in hotels, resorts, and Spas across the world.
4.30 pm – 5.10 pm
How to identify the state of mind and comportment of a client (or that of your colleagues) from first contact, with a playful and efficient approach?
Brigitte Boussuat has fifteen years of experience in teaching, public speaking, training and coaching. She is a teacher for the Chamber of Commerce in Paris where she is responsible for coordinating the educational curriculum. She also is an expert in work experience validation and a coach for the National Sales Competition, winning four times.
5.15 pm – 6.00 pm
Dr Light discussed medical aesthetic trends - what is popular with consumers today and what consumers say that they want in the future. He shared data from interviews with 1200 consumers worldwide. He also discussed ways to market a medical spa, and how a day spa or skin care clinic can compete against medical spas effectively.
| Monday 10, March 2008 | Back to top |
10.30 am – 11.10 am
According to Denis Tran, we swim in an ocean of pure energy called Ki. This Ki conditions our actions, our humors, our health and appearance. Wellness is not enough, and the search for a Better Being has become an evolutionary approach. This is what the Ki-Spa provides, in a place where you discover your true profound nature. Through diagnostic tools and proven traditional treatments, the Ki is identified, tamed, controlled, and monitored.
Veteran Spa Manager Denis Tran is a graduate of both the HEC School in Montreal and the Elégance Gontard Beauty School in Nice. A speaker, teacher, and practitioner in Internal Energetic Arts (Traditional Chinese Medicine, Qi-Gong, Feng-Shui, Chinese Astrology, etc.), he is the creator of Ki-Esthetique, Ki-Spa, and other concepts that gravitate around a Better Being.
11.15 am – 11.55 am
Energetic medicine, fundamentally redefines health by considering the body as an entity composed of organic and physical functions. Integrated into diverse therapies and aesthetic-techniques, such as Acupressure, brings an added wellness value to the Spa, ensuring the organism a revitalization that everyone seeks in the Spa experience.
Martine de Petter, member of the Asian Martial Arts Federation, is a Qi Gong Master, a Traditional Chinese Medicine Doctor, a graduate of the University of Shanghai (China), and a massage therapist in Reiki and Kuatsu. She is certified by the European Traditional Chinese Medicine Foundation (PEFOTS) and is the founder of the Estar Company.
12.00 pm – 12.45 pm
The decision to include a Spa in a hotel, or to modify your Beauty Institute into a Spa, is fraught with consequences. How to avoid the pitfalls and vagaries of this new profession and transform your business into a profitable activity ?
Certified by the ESSEC and strong in fourteen years of experience in the Four Star Hotel Business and cosmetic industry, Caroline Marcoux brings an expertise desired by hotels to Coach Omnium & Spa.
1.30 pm – 2.10 pm
What are the consumers looking for? What is the competition doing? How do we make on-line marketing easier? What are the latest trends in the market?
With SpaFinder’s success and his experience in the American Spa market, Kevin Turnball shares his knowledge on Spa marketing.
2.15 pm – 2.55 pm
To develop the Wellness and Spa professions, the CNEP (Confédération Nationale de l’Esthétique et de la Parfumerie) created a comprehensive study to have a better gage on the economic weight the Wellness and Spa networks bring and to evaluate the evolution in professional competence in the sector.
They assessed the results in light of their four objectives:
* to highlight the profound change in the economic fabric, namely from a traditional artisan culture to a management culture;
* to highlight the necessity for Wellness professionals to become true entrepreneurs, in order to respond to the consumer’s demands;
* to provide a "snapshot" of the employment, the profession, the qualifications, the training, to effectively track the changing market fluctuation.
* to clarify the defined roles of aestheticians, by placing wellness, form, and beauty at the heart of the field.
3.00 pm – 3.40 pm
Alternative and energetic medicine have a core notion of wellness and better health. The layout of the space needs to be handled by an appropriate and rigorous interior architect.
Architect Daniel Carras has thoughtfully conceived and realized living spaces with his company Archiline for the past twelve years. He has worked for prestigious brands such as: Carita, Decléor, and Payot. His latest creation is the Spa de l’Hôstellerie Bérard in the Var region.
3.45 pm – 4.00 pm
Doctor and biologist, Jean-Claude Bozou created a biotech company in 1989, a manufacturer of ingredients for the cosmetic industry (Laboratory Bomann). He participated in the creation of new product concepts for several big cosmetic brands. He is one of the forerunners in the neuro-cosmetic and micro-encapsulation domains. Since 2004, at the insistence of Chrystelle Lannoy, creator of the Gemology skincare line, he worked on the formula for the first jewelry line for the skin, and participated in the Gemology launch as the scientific director. Since 2007, he joined the Spa Institute’s management team, which markets Gemology and the cosmetic Spa line for Pevonia.
After his business studies and an installment in the heart of the Electrolux Company, Laurent Besson met Stéphane Barralis, the President of Clair Azur, in 1994. He became their Sales Director in 1996, and then, a shareholder in 2000.
